Marketing & Communication
Experience :
Working in Department of Business Administration,
National Institute of Technology, Kurukshetra as an Asst Prof. from Jan 2009 till date.
Research Publications :
A paper titled ” Theatre Test of Political Advertising to check its impact” has been accepted for publication in the journal Abhigyan, FORE Management journal in Oct, 2015
A paper titled ” Studies of political marketing: an annotated bibliography” is communicated to GGGIMR Journal ISSN-2249 in Sep, 2015
A paper titled ” Underdog brands utilizing comparative advertising in modern india” has been published in GGGIMR Journal ISSN-2249-4103 in June, 2015
A Paper titled “Determinants of consumer’s trust in online shopping” is published in an edited book Global Information and Business strategy
A Paper titiled “Survey of Internet User’s Perception and attitude towards Online Advertising” is published in an edited book Advances in managment for Business excellence
A Paper titled “Relationship of Organizational Commitment and Employee Engagment: A Study of IT professionalsis published in an edited book Advances in managment for for Business Excellence
Published a paper titled “Impact of spiritual marketing on different segment of tourist and their evaluation of the site” in Journal of Business and Ecnomic Policy in June 2014
Published a Chapter titled “Comparative advertising : A Study on changing Paradigm in India” in Dec 2012 in the book Integrated Marketing Communication : A Research Agenda
M.Tech Dissertations :
Supervised Various MBA Students for Final Dissertations and Summer Training Reports in Marketing Specialization
Contribution :
Other :
Delivered guest lecture on the topic Creativity and Advertising to B.Tech (final year) students, National Institute of Technology, Kurukshetra on behalf of Ministry of Small and Medium Enterprises.