National Institute Of Technology,Kurukshetra



Name : Rachin Suri
Designation : Assistant Professor (On Contract)
Qualification : B.Com.,MBA(Hons.),M.Phil, PhD (Pursuing)
Current Address :

3041/42, Kacha Bazar Ambala Cantt, Harayana-133001

Phone 1 (office) : 01744233524
Phone 2 (office) : 9812547157
Email :

Area Of Intrest :

  • Marketing & Communication

Experience :

  • Working in Department of Business Administration, National Institute of Technology, Kurukshetra as an Asst Prof. from Jan 2009 till date.

Other :

Research Publications :

  • A paper titled " Theatre Test of Political Advertising to check its impact" has been accepted for publication in the journal Abhigyan, FORE Management journal in Oct, 2015
  • A paper titled " Studies of political marketing: an annotated bibliography" is communicated to GGGIMR Journal ISSN-2249 in Sep, 2015
  • A paper titled " Underdog brands utilizing comparative advertising in modern india" has been published in GGGIMR Journal ISSN-2249-4103 in June, 2015
  • A Paper titled "Determinants of consumer's trust in online shopping" is published in an edited book Global Information and Business strategy
  • A Paper titiled "Survey of Internet User's Perception and attitude towards Online Advertising" is published in an edited book Advances in managment for Business excellence
  • A Paper titled "Relationship of Organizational Commitment and Employee Engagment: A Study of IT professionalsis published in an edited book Advances in managment for for Business Excellence
  • Published a paper titled "Impact of spiritual marketing on different segment of tourist and their evaluation of the site" in Journal of Business and Ecnomic Policy in June 2014
  • Published a Chapter titled "Comparative advertising : A Study on changing Paradigm in India" in Dec 2012 in the book Integrated Marketing Communication : A Research Agenda

M.Tech Dissertations :

  • Supervised Various MBA Students for Final Dissertations and Summer Training Reports in Marketing Specialization

Contribution :

  • Handled the area of Training and placement as a TPO in DBA at NITK and providing classes on personality and skill development.
  • Nurturing the students with skill development other than classroom teaching.
  • Taking classes on presentation and soft skill development.
  • Taking care of placement cell since 2011 for the department.
  • coordinating with companies, industry experts and area experts for seminars.
  • Conducting advertising events and judging the same.
  • Course content setting, exams settings and evaluations.
  • research projects for companies.

Other :

  • Delivered guest lecture on the topic Creativity and Advertising to B.Tech (final year) students, National Institute of Technology, Kurukshetra on behalf of Ministry of Small and Medium Enterprises.